Gustav Johansson is the founder of Jävligt Gott, Sweden’s largest plant-based food platform, and co-founder of Foodbeat, a new venture helping large buyers source and scale sustainable food solutions.

For over a decade, Gustav has grown Jävligt Gott from a blog into a leading voice shaping how Sweden cooks, eats, and talks about plant-based cuisine—spanning recipe development, education, and public advocacy. He previously co-founded and ran the Stockholm restaurant ChouChou, known for its ambitious plant-based menu and culinary innovation.

As an entrepreneur, educator, and outspoken advocate for a smarter food system, Gustav works with brands, public institutions, and chefs to make sustainable eating both desirable and doable. His talks blend practical insights with big-picture strategy on food culture, sustainability, and behavior change.

David von Laskowski is the CEO of Picadeli, the market leader in Europe, offering a high-tech, self-serve salad concept that helps millions of people eat healthier and more sustainable food.

He’s also the President and Chief Executive of the Nordic healthy food and convenience group Greenfood, of which Picadeli is part.

David has previously worked as Chief Executive of numerous international retail players, including Axcent of Scandinavia, Visma Retail, and Candyking Group, and holding board and CFO positions for private and public companies. He has been a researcher at Stanford University and Columbia University and holds a PhD from the Stockholm School of Economics.

Olle Burell was born 1975 in Stockholm. He has an extensive
experience as an elected representative in different roles.

Burell is architecture by trade and has an MSc Architecture from the KTH Royal Institute of Technology.

He entered Stockholm City Council the first time 2002, representing the Social Democratic Party. 2014 to 2018 he was Vice Mayor for Schools and Education. In 2018, he was elected Opposition Vice Mayor. Following the general and local elections in September 2022, the City Council elected Olle Burell as its President.

Current positions and assignments:
• President of the Stockholm City Council
• Chair of the Diocese Council of Stockholm
• Member of the board, Stockhom Business Region

Previous positions and assignments:
• Chair of Stockholm Water Foundation
• Chair of the Stockholm Green Innovation District
• Opposition Vice Mayor, City of Stockholm
• Member of the City Executive Board, City of Stockholm
• Vice Mayor for Schools and Education, City of Stockholm
• Member of the Assembly of the Church of Sweden
• 1st ombudsman Stockholm District, The Social Democratic Party
• Deputy Secretary General, Olof Palme International Center

Gustavo Gomez-Lechon bridges innovation and execution in the agri-food sector. With 20+ years of international experience at companies such as Bühler and Petkus, he has led market expansion, introduced new technologies, and supported digitalisation strategies across the MENA region.

He also works hands-on with European start-ups, helping founders validate technologies, design go-to-market roadmaps, and connect with industrial and retail partners. His mission is to ensure that innovations are both visionary and commercially viable.

Convinced that the next wave of agri-food innovation will be driven by AI, bio-based processes, and digital tools, Gustavo supports corporates and entrepreneurs alike in shaping a more sustainable and competitive food ecosystem.

Lisa Kareliusson is the Program Manager for the Regional Fund at Tillväxtverket.

She works strategically to ensure that more people discover the opportunities the fund offers and how it can contribute to sustainable regional development

Valentina Tartari is the Jacob and Marcus Wallenberg Professor at the House of Innovation at Stockholm School of Economics, where she heads the Jacob and Marcus Wallenberg Center for Innovative and Sustainable Business Development.

Valentina’s research focuses on the determinants of knowledge production and transfer, inside and outside academia, and she is now leading some new initiatives, both in research and education, to understand better innovation in the food industry.   

With roots in Eritrea, Letehannes has grown into a key person in Sopköket’s kitchen. She highlights our staff lunch and catering packages with unique taste influences and great care.

Sopköket is an award-winning catering company in Stockholm. Since 2015, they have saved over 125 tons of surplus food, donated nearly 80,000 meals, and built a kitchen team where half the crew has been recruited from social exclusion.

By choosing Sopköket, you enjoy world-class meals while becoming part of the solution for both people and the planet. 
www.sopkoket.se

Business Development and Partnerships @circulargastronomy.

Circular Gastronomy supports ideas and initiatives that contribute to gastronomic diversity and the transition to a healthier food system.

Through the Circular Gastronomy Challenge, we select a number of smart, sustainable ideas each year and help their creators bring them to life. The support, which is aimed at the restaurant, bar, bakery, and café industry, extends over the period of one year and is tailored to each of the winning ideas.

Marketing Manager at HÄLLDE.

HÄLLDE’s professional food preparation machines prioritize safety, quality, and efficiency, transforming often-wasted ingredients into nutritious, tasty meals—driving sustainability.

With innovative, user-friendly design, HÄLLDE strive to promote
sustainable practices throughout the entire supply chain, from material choices to food preparation.

Filip Lundin is CEO and Founder at Sopköket driving Sopköket’s vision forward and is responsible for sales, partnerships and concept development. Often lectures on our unique business model for reduced food waste, hunger and exclusion. Serial
entrepreneur since the age of 16. Speaks five languages and loves couple dancing, violin and adventure.

Sopköket is an award-winning catering company in Stockholm. Since 2015, they have saved over 125 tons of surplus food, donated nearly 80,000 meals, and built a kitchen team where half the crew has been recruited from social exclusion.

By choosing Sopköket, you enjoy world-class meals while becoming part of the solution for both people and the planet. 
www.sopkoket.se