David Fredlund, CEO of Good Grains, is making an impact in the food industry by turning scientific innovation into practical solutions for combating hidden hunger. David grew up on a regenerative farm and his work emphasises resource efficiency within the food system, ensuring nutrients are effectively utilised, getting from the soil to the human cell, reducing nutritional waste.
Building on his mother’s groundbreaking development of the hydrothermal process, that reduces phytate in whole grains, David has pioneered the creation of nutrient-rich every day food with bioavailable essential minerals. His contribution extends beyond the lab, focusing on developing business models and products that make this crucial innovation accessible to consumers, thereby addressing one of the most pressing challenges of our time; a healthy shift to more plant based diets. He will share his visionary approach to how innovation can drive the mineral shift and create a sustainable and healthy food future.