Sid is the founder of FlvrLab, a mission-driven start-up that is digitizing aroma with the goal of bringing more transparency to the food & beverage ecosystem. Prior to FlvrLab he gained 10 years of experience in high-tech growth firms & startups covering verticals such as 3D printing, automotive, healthcare & public transport. As recognition for his achievements, the Belgian Embassy in London elected him Honorary Consul & technology attaché in 2017 to promote the Belgian tech ecosystem. He holds an MBA from IMD, don’t hold it against him! Father of 2, sports-enthusiast, master procrastinator, passionate about food & crafts.