Niklas Löfberg is the CEO of Era of We and the fourth generation of the Löfberg family, who is one of the founders of the initiative.
Before joining the Era of We in January 2023 he worked 10+ years as a strategy consultant within the area of sustainable growth.
Era of We is an online service platform for coffee brands around the world to show the real values behind their coffees. By disclosing the multi faced story of the coffee from crop to cup as well as what the choice of a brand or a coffee means for the growers and our planet. The mission is to break all barriers for coffee to become a fully sustainable product.