Mahbir Thukral is responsible for driving novel ‘phygital’ experiences that will engage, inspire, and strengthen customer intimacy, as well as entrench IFF’s industry position as the Martech trailblazer.

Alongside his activities at IFF, Mahbir is also a start-up mentor for Forward-Inc, which supports refugees and new arrivals to the Netherlands to launch their own businesses. He is also a flamboyant public speaker and moderator, and is currently recording the pilot episodes of his soon-to-be launched podcast.