Latif is the COO of Peas of Heaven and leading the company’s current and future strategy towards making plant-based meat more accessible than IKEA furniture.

He has previously been part of Pepins.com since its founding 2016, today the biggest digital funding and secondary-market platform for unlisted companies in the Nordics. Where he led investments in companies such as LOHILO, Superfruit, Sharespine, Dynamic Code, Beijing8, Payer and 20+ other entrepreneur led companies.