Gali Fried is Vanilla Vida’s VP of BizDev & Marketing – an Ag-FoodTech company on a mission to expand the natural use of the most beloved flavor in the world, providing people and companies worldwide with unprecedented access to natural vanilla of the highest quality. As a communications specialist, she has vast experience in creating messaging strategies for companies, brands and executives, crafting customized storytelling, managing PR and initiating strategic partnerships.

She started her career as a journalist and edited Israel’s broadcast news edition, and was the Head of communication and PR of Strauss Group – a global F&B company. As a part of her role, she led the PR of “The Kitchen” hub portfolio companies, where she first met Vanilla Vida.