Edward Boethius

Edward Boethius

SpecialityHead of Insight & Strategy, United Minds

Edward is head of Prime & United Mind’s (awarded the 5th bravest and most innovative agency on the planet) insight and strategy offering. Edward’s focus is on developing insight driving strategies that build on real human needs and context driven thinking. He works primarily with the food and beverage sector but also across a diverse set of Scandinavian and global industries and regularly writes columns and lectures about consumer trends.

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