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Björn Öste

PositionFounder, Oatly & Good Idea Drinks

Björn Öste is Founder & CEO of Good Idea Drinks. He is the Founder of Oatly and has 25 years of experience from entrepreneurial-driven companies. Scientists, physicians, nutritionists and dietitians all over the world agree that meals with too much sugar and fast carbs result in repeated blood sugar spikes that, in the long run, put a lot of strain and stress on our bodies. Some years ago, experts in food and nutrition at Lund University in Sweden found that a special mix of amino acids and a mineral could have a beneficial effect on the blood sugar spike following a meal. Repeated clinical trials confirmed that when this mix, dissolved in water, was served before, and with a meal rich in sugar and fast carbs, it was able to reduce blood sugar rise by 20-30%. This research marked the beginning of the development of Good Idea® – The Swedish Sugar Buster. The goal was to develop an attractive product that could help our bodies handle the fast carb and sugar effects following a meal. Now it´s here, and it comes with a Structure/Function-claim, proudly printed on every single can.

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by Björn Öste