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Amanda Larsson & Carl-Gustaf Rosengren

Amanda Larsson & Carl-Gustaf Rosengren

PositionFounders, Färsking

Amanda and Calle founded what would become Färsking during their UF year in high school after they got tired of the fact that for young people there were only unhealthy breakfast cereals on the grocery store shelves. After graduating, they turned the company into a limited company and the breakthrough came in 2018 when they created the brand Färsking, brought in investors and began to win large customers such as ICA, Willys and Hemköp. Today, they work full time with the company and their granola is available in over 1100 stores in Sweden. Every minute a package of Frärsking is sold.